Promotion and integrated marketing communication
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| Format: | Unknown |
| Published: |
Australia
Suth-Western
2002
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| Subjects: | |
| Online Access: | Click Here to View Status and Holdings. |
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Add Tag | Item Description: | Includes index |
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| Physical Description: | xxxix, 582 p. ill. (some col.) 29 cm |
| ISBN: | 0324125682 |
Promotion and integrated marketing communications 
ADVERTISING CAMPAIGN STRATEGY A Guide to Marketing Communication Plans 
ADVERTISING CAMPAIGN STRATEGY A Guide to Marketing Communication Plans