Effective marketing creating and keeping customers in an e-commerce world

Effective marketing creating and keeping customers in an e-commerce world

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Bibliographic Details
Main Author:	Zikmund, William G
Other Authors:	D'Amico, Michael
Format:	Book
Published:	Australia South-Western 2002
Edition:	3rd ed
Subjects:	Consumer behavior Export marketing Marketing
Online Access:	Click Here to View Status and Holdings.
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