Effective marketing creating and keeping customers in an e-commerce world

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Bibliographic Details
Main Author: Zikmund, William G
Other Authors: D'Amico, Michael
Format: Book
Published: Australia South-Western 2002
Edition:3rd ed
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Online Access:Click Here to View Status and Holdings.
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Description
Item Description:Includes index
Physical Description:xxix, 553 p. col. ill. 28 cm
ISBN:0324125690