Effective marketing creating and keeping customers in an e-commerce world
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| Main Author: | |
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| Other Authors: | |
| Format: | Unknown |
| Published: |
Australia
South-Western
2002
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| Edition: | 3rd ed |
| Subjects: | |
| Online Access: | Click Here to View Status and Holdings. |
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Add Tag | Item Description: | Includes index |
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| Physical Description: | xxix, 553 p. col. ill. 28 cm |
| ISBN: | 0324125690 |
Effective marketing creating and keeping customers 
Marketing the basics