Global marketing strategies

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Bibliographic Details
Main Author:	Jeannet, Jean-Pierre
Other Authors:	Hennessey, Hubert D
Format:	Book
Published:	Boston Houghton Mifflin 2001
Edition:	5th ed
Subjects:	Export marketing > Case studies > Management
Online Access:	Click Here to View Status and Holdings.
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090	0	0	\|a HF1416 \|b .J43 2001
100	1	#	\|a Jeannet, Jean-Pierre
245	1	0	\|a Global marketing strategies \|c Jean-Pierre Jeannet, H.David Hennessey
250	#	#	\|a 5th ed
260	#	#	\|a Boston \|b Houghton Mifflin \|c 2001
300	#	#	\|a xxi, 762 p. \|b col. ill. \|c 24 cm
500	#	#	\|a Accompanied by "Cases in global marketing strategies"
500	#	#	\|a Includes index
650	#	0	\|a Export marketing \|v Case studies \|x Management
650	#	0	\|a Export marketing \|v Case studies \|x Management
700	1	#	\|a Hennessey, Hubert D
745	0	0	\|a Cases in global marketing strategies
856	4	0	\|z Click Here to View Status and Holdings. \|u https://opac.uitm.edu.my/opac/detailsPage/detailsHome.jsp?tid=215816
964	#	#	\|c BOK \|d 01
040	#	#	\|a Shah Alam