Applications in basic marketing clippings from the popular business press

Applications in basic marketing clippings from the popular business press

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Bibliographic Details
Main Author: Perrault, William D
Other Authors: McCarthy, E. Jerome
Format: Book
Published: Boston McGraw Hill, Irwin 2001
Boston 2002
Edition:2001-2002 ed
Subjects:
Marketing
Online Access:Click Here to View Status and Holdings.
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Description
Physical Description:ix, 246 p. ill. 26 cm
ISBN:0075610337

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