Marketing aesthetics the strategic management of brands, identity and image

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Bibliographic Details
Main Author:	Schmitt, Bernd
Other Authors:	Simonson, Alex
Format:	Book
Published:	New York The Free Press 1997
Subjects:	Corporate image
Online Access:	Click Here to View Status and Holdings.
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001	wils-215159
020	#	#	\|a 0684826550
090	0	0	\|a HD59.2 \|b .S357 1997
100	1	#	\|a Schmitt, Bernd
245	1	1	\|a Marketing aesthetics \|b the strategic management of brands, identity and image \|c Bernd Schmitt, Alex Simonson \|f foreward by Tom Peters
260	#	#	\|a New York \|b The Free Press \|c 1997
300	#	#	\|a xv, 345 p. \|b ill. \|c 24 cm
504	#	#	\|a Includes bibliographical references and index
650	#	0	\|a Corporate image
700	1	#	\|a Simonson, Alex
856	4	0	\|z Click Here to View Status and Holdings. \|u https://opac.uitm.edu.my/opac/detailsPage/detailsHome.jsp?tid=215159
964	#	#	\|c BOK \|d 01
040	#	#	\|a Shah Alam
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