INTERNATIONAL retailing
Aimed at students of retailing, marketing and international business, this text moves from a definition of the subject to consider the models which have been developed to interpret it. It provides a firm theoretical basis upon which to understand international retailing practice and experience.
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| Main Author: | |
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| Format: | Book |
| Language: | English |
| Published: |
Malden, Massachusetts
Blackwell Publishing
1997
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| Subjects: | |
| Online Access: | Click Here to View Status and Holdings. |
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Add Tag | Summary: | Aimed at students of retailing, marketing and international business, this text moves from a definition of the subject to consider the models which have been developed to interpret it. It provides a firm theoretical basis upon which to understand international retailing practice and experience. |
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| Physical Description: | xxi, 330 pages, illustrations, 25 cm |
| Bibliography: | Includes bibliographical references and index |
| ISBN: | 9780631197225 0631197222 |
International retailing