The customer century lessons from world-class companies in integrated marketing and communications

The customer century lessons from world-class companies in integrated marketing and communications

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Bibliographic Details
Main Author: Gronstedt, Anders
Format: Book
Published: New York Routledge 2000
Subjects:
Business communication > Case studies
Marketing > Case studies
Consumer satisfaction > Case studies
Communication in management > Case studies
Online Access:Click Here to View Status and Holdings.
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