The customer century lessons from world-class companies in integrated marketing and communications

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Bibliographic Details
Main Author:	Gronstedt, Anders
Format:	Unknown
Published:	New York Routledge 2000
Subjects:	Business communication > Case studies Marketing > Case studies Consumer satisfaction > Case studies Communication in management > Case studies
Online Access:	Click Here to View Status and Holdings.
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090	0	0	\|a HF5718 \|b .G77 2000
100	1	#	\|a Gronstedt, Anders
245	1	4	\|a The customer century \|b lessons from world-class companies in integrated marketing and communications \|c Anders Gronstedt
260	#	#	\|a New York \|b Routledge \|c 2000
300	#	#	\|a xiii, 238 p. \|b ill. \|c 24 cm
504	#	#	\|a Includes bibliographical references
650	#	0	\|a Business communication \|v Case studies
650	#	0	\|a Marketing \|x Case studies
650	#	0	\|a Consumer satisfaction \|v Case studies
650	#	0	\|a Communication in management \|v Case studies
856	4	0	\|z Click Here to View Status and Holdings. \|u https://opac.uitm.edu.my/opac/detailsPage/detailsHome.jsp?tid=214950
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