Electronic commerce strategies and models for business-to-business trading
This volume analyzes strategic marketing approaches on the basis of both marketing theory and international case studies. Its systematic study of Internet commerce models should allow any company to better organize their business and understand where their sources of revenue come from. It offers an...
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| Main Author: | |
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| Format: | Book |
| Language: | English |
| Published: |
Chichester
John Wiley & Sons
2000
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| Series: | Wiley series in information systems
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| Subjects: | |
| Online Access: | Click Here to View Status and Holdings. |
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Electronic commerce strategies and models for business-to-business trading 
Electronic Commerce B2C Strategies and Models