Electronic commerce strategies and models for business-to-business trading

• Main Author: Timmers, Paul (Author)
• Format: Book
• Language: English
• Published: Chichester John Wiley & Sons 2000
• Series: Wiley series in information systems
• Subjects: Industrial marketing; Electronic commerce
• Online Access: Click Here to View Status and Holdings.
• Physical Description: xx, 268 pages illustrations 23 cm
• Bibliography: Includes bibliographical references and index
• ISBN: 0471498408

This volume analyzes strategic marketing approaches on the basis of both marketing theory and international case studies. Its systematic study of Internet commerce models should allow any company to better organize their business and understand where their sources of revenue come from. It offers an assessment of a rapidly growing area, covering current models and showing how they have fared in practice. The book also provides an analytical assessment of the marketplace for business-to-business electronic commerce strategies and Includes recommendations for the implementation of a marketing strategy for business-to-business e-commerce.