Brand spirit how cause related marketing builds brands

Brand spirit how cause related marketing builds brands

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Bibliographic Details
Main Author: Pringle, Hamish
Other Authors: Thompson, Marjorie 1957-
Format: Unknown
Published: Chichester John Wiley & Sons 2001
Subjects:
Social marketing
Online Access:Click Here to View Status and Holdings.
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100 1 # |a Pringle, Hamish 
245 1 1 |a Brand spirit  |b how cause related marketing builds brands  |c Hamish Pringle and Marjorie Thompson 
260 # # |a Chichester  |b John Wiley & Sons  |c 2001 
300 # # |a xxiii, 281 p.  |b ill.  |c 23 cm 
500 # # |a Includes index 
650 # 0 |a Social marketing 
700 1 # |a Thompson, Marjorie  |c 1957- 
856 4 0 |z Click Here to View Status and Holdings.  |u https://opac.uitm.edu.my/opac/detailsPage/detailsHome.jsp?tid=214559 
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