Media planning a practical guide
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| Main Author: | |
|---|---|
| Format: | Book |
| Published: |
Lincolnwood, Ill.
NTC Business Books
1996
|
| Edition: | 3rd ed. |
| Subjects: | |
| Online Access: | Click Here to View Status and Holdings. |
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| LEADER | 00000n a2200000 a 4501 | ||
|---|---|---|---|
| 001 | wils-214501 | ||
| 020 | # | # | |a 0844235121 |
| 090 | 0 | 0 | |a HF5826.5 |b .S86 1996 |
| 100 | 1 | # | |a Surmanek, Jim |
| 245 | 1 | 1 | |a Media planning |b a practical guide |c Jim Surmanek |
| 250 | # | # | |a 3rd ed. |
| 260 | # | # | |a Lincolnwood, Ill. |b NTC Business Books |c 1996 |
| 300 | # | # | |a xii, 209 p. |b ill. |c 24 cm |
| 500 | # | # | |a Includes index |
| 650 | # | 0 | |a Advertising media planning |z United States |
| 856 | 4 | 0 | |z Click Here to View Status and Holdings. |u https://opac.uitm.edu.my/opac/detailsPage/detailsHome.jsp?tid=214501 |
| 964 | # | # | |c BOK |d 01 |
| 040 | # | # | |a Shah Alam |
Media planning a practical guide