Marketing in the new Asia
Contains published seminal works by leading authorities as well as original pieces written specifically for it. A wide variety of issues are covered, ranging from industrial buyer behaviour and marketing practices, which are viewed from a pan-regional as well as a country- specific perspective
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Other Authors: | Siew, Meng Leong (Editor), Swe, Hong Ang (Editor), Chin, Tiong Tan (Editor) |
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Format: | Book |
Language: | English |
Published: |
Singapore
McGraw-Hill
2001
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Subjects: | |
Online Access: | Click Here to View Status and Holdings. |
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