Marketing in the new Asia
Contains published seminal works by leading authorities as well as original pieces written specifically for it. A wide variety of issues are covered, ranging from industrial buyer behaviour and marketing practices, which are viewed from a pan-regional as well as a country- specific perspective
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| Other Authors: | , , |
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| Format: | Book |
| Language: | English |
| Published: |
Singapore
McGraw-Hill
2001
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| Subjects: | |
| Online Access: | Click Here to View Status and Holdings. |
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Marketing in Asia 
Services marketing in Asia managing people, technology and strategy