Marketing in the new Asia

Marketing in the new Asia

Contains published seminal works by leading authorities as well as original pieces written specifically for it. A wide variety of issues are covered, ranging from industrial buyer behaviour and marketing practices, which are viewed from a pan-regional as well as a country- specific perspective

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Bibliographic Details
Other Authors: Siew, Meng Leong (Editor), Swe, Hong Ang (Editor), Chin, Tiong Tan (Editor)
Format: Book
Language:English
Published: Singapore McGraw-Hill 2001
Subjects:
Marketing > Asia
Online Access:Click Here to View Status and Holdings.
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Description
Summary:Contains published seminal works by leading authorities as well as original pieces written specifically for it. A wide variety of issues are covered, ranging from industrial buyer behaviour and marketing practices, which are viewed from a pan-regional as well as a country- specific perspective
Physical Description:vi, 377 pages illustrations 23 cm
Bibliography:Includes bibiographical references
ISBN:0071184678

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