Basic marketing management

Basic marketing management

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This text focuses on all aspects of planning, coordinating and executing marketing strategy. It introduces core marketing management concepts for the Year 2000 business environment. Globalization is a running theme throughout the text

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Bibliographic Details
Main Authors: Dalrymple, Douglas J (Author), Parsons, Leonard J (Author)
Format: Book
Language:English
Published: New York John Wiley & Sons 2000
Edition:2nd ed
Subjects:
Marketing > Management
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BASIC MARKETING MANAGEMENT

BASIC MARKETING MANAGEMENT by Dalrymple, Douglas J.

Published 2000
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Basic marketing management

Basic marketing management by Dalrymple, Douglas J

Published 1995
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