Basic marketing management
This text focuses on all aspects of planning, coordinating and executing marketing strategy. It introduces core marketing management concepts for the Year 2000 business environment. Globalization is a running theme throughout the text
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| Main Authors: | , |
|---|---|
| Format: | Book |
| Language: | English |
| Published: |
New York
John Wiley & Sons
2000
|
| Edition: | 2nd ed |
| Subjects: | |
| Online Access: | Click Here to View Status and Holdings. |
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| 001 | wils-214454 | ||
| 005 | 202112205125 | ||
| 008 | t2000 a 001 eng D | ||
| 020 | # | # | |a 0471353922 |
| 040 | # | # | |a UiTM |e rda |
| 041 | 0 | # | |a eng |
| 090 | 0 | 0 | |a HF5415.13 |b .D314 2000 |
| 100 | 1 | # | |a Dalrymple, Douglas J |e author |
| 245 | 1 | 1 | |a Basic marketing management |c Douglas J. Dalrymple, Leonard J. Parsons |
| 250 | # | # | |a 2nd ed |
| 264 | # | 1 | |a New York |b John Wiley & Sons |c 2000 |
| 264 | # | 4 | |c ©2000 |
| 300 | # | # | |a xiii, 341 pages |b illustrations |c 24 cm |e 1 compact disk (4 3/4 in) |
| 336 | # | # | |a text |2 rdacontent |
| 337 | # | # | |a unmediated |2 rdamedia |
| 338 | # | # | |a volume |2 rdacarrier |
| 504 | # | # | |a Includes bibliographical references and index |
| 520 | # | # | |a This text focuses on all aspects of planning, coordinating and executing marketing strategy. It introduces core marketing management concepts for the Year 2000 business environment. Globalization is a running theme throughout the text |
| 650 | # | 0 | |a Marketing |x Management |
| 700 | 1 | # | |a Parsons, Leonard J |e author |
| 856 | 4 | 0 | |z Click Here to View Status and Holdings. |u https://opac.uitm.edu.my/opac/detailsPage/detailsHome.jsp?tid=214454 |
| 964 | # | # | |c BOK |d 01 |
BASIC MARKETING MANAGEMENT 
Basic marketing management