Basic marketing management

Basic marketing management

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This text focuses on all aspects of planning, coordinating and executing marketing strategy. It introduces core marketing management concepts for the Year 2000 business environment. Globalization is a running theme throughout the text

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Bibliographic Details
Main Authors: Dalrymple, Douglas J (Author), Parsons, Leonard J (Author)
Format: Book
Language:English
Published: New York John Wiley & Sons 2000
Edition:2nd ed
Subjects:
Marketing > Management
Online Access:Click Here to View Status and Holdings.
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Description
Summary:This text focuses on all aspects of planning, coordinating and executing marketing strategy. It introduces core marketing management concepts for the Year 2000 business environment. Globalization is a running theme throughout the text
Physical Description:xiii, 341 pages illustrations 24 cm 1 compact disk (4 3/4 in)
Bibliography:Includes bibliographical references and index
ISBN:0471353922

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