Marketing research

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Bibliographic Details
Main Authors: Aaker, David A. (Author), Day, George S (Author), Kumar, V (Author)
Format: Book
Language:English
Published: New York John Wiley & Sons 2001
Edition:7th ed
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Online Access:Click Here to View Status and Holdings.
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MARC

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100 1 # |a Aaker, David A.  |e author 
245 1 0 |a Marketing research  |c David A. Aaker, V. Kumar, George S. Day 
250 # # |a 7th ed 
264 # 1 |a New York  |b John Wiley & Sons  |c 2001 
264 # 4 |c copyright 2001 
300 # # |a xvi, 751 pages  |b illustrations  |c 26 cm  |e 1 compact disk (4 3/4 in) 
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504 # # |a Includes bibliographical references and index 
650 # 0 |a Marketing research 
700 1 # |a Day, George S  |e author 
700 # # |a Kumar, V  |e author 
856 4 0 |z Click Here to View Status and Holdings.  |u https://opac.uitm.edu.my/opac/detailsPage/detailsHome.jsp?tid=214439