Marketing research
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Main Authors: | , , |
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Format: | Book |
Language: | English |
Published: |
New York
John Wiley & Sons
2001
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Edition: | 7th ed |
Subjects: | |
Online Access: | Click Here to View Status and Holdings. |
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001 | wils-214439 | ||
005 | 2020614165648 | ||
008 | t2001 a 001 eng D | ||
020 | # | # | |a 0471363405 |
040 | # | # | |a UiTM |e rda |
041 | 0 | # | |a eng |
090 | 0 | 0 | |a HF5415.2 |b .A14 2001 |
100 | 1 | # | |a Aaker, David A. |e author |
245 | 1 | 0 | |a Marketing research |c David A. Aaker, V. Kumar, George S. Day |
250 | # | # | |a 7th ed |
264 | # | 1 | |a New York |b John Wiley & Sons |c 2001 |
264 | # | 4 | |c copyright 2001 |
300 | # | # | |a xvi, 751 pages |b illustrations |c 26 cm |e 1 compact disk (4 3/4 in) |
336 | # | # | |a text |2 rdacontent |
337 | # | # | |a unmediated |2 rdamedia |
338 | # | # | |a volume |2 rdacarrier |
504 | # | # | |a Includes bibliographical references and index |
650 | # | 0 | |a Marketing research |
700 | 1 | # | |a Day, George S |e author |
700 | # | # | |a Kumar, V |e author |
856 | 4 | 0 | |z Click Here to View Status and Holdings. |u https://opac.uitm.edu.my/opac/detailsPage/detailsHome.jsp?tid=214439 |