Marketing research
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| Main Authors: | , , |
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| Format: | Book |
| Language: | English |
| Published: |
New York
John Wiley & Sons
2001
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| Edition: | 7th ed |
| Subjects: | |
| Online Access: | Click Here to View Status and Holdings. |
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Add Tag | Physical Description: | xvi, 751 pages illustrations 26 cm 1 compact disk (4 3/4 in) |
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| Bibliography: | Includes bibliographical references and index |
| ISBN: | 0471363405 |
ESSENTIALS OF MARKETING RESEARCH