Strategic marketing cases for 21st century Asia
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Format: | Book |
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Singapore
Prentice Hall
2000
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Online Access: | Click Here to View Status and Holdings. |
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040 | # | # | |a UKM |d ITMB |
090 | 0 | 0 | |a HF5415.12.A8 |b S77 2000 |
245 | 0 | 0 | |a Strategic marketing cases for 21st century Asia |c John A Quelch. ... [et al.] |
260 | # | # | |a Singapore |b Prentice Hall |c 2000 |
300 | # | # | |a viii, 404 p. |b ill. |c 24 cm |
650 | # | 0 | |a Marketing |x Case studies |y 21st century |z Asia |
650 | # | 0 | |a Marketing |x Management |x Case studies |y 21st century |z Asia |
700 | 1 | # | |a Quelch, John A. |
856 | 4 | 0 | |z Click Here to View Status and Holdings. |u https://opac.uitm.edu.my/opac/detailsPage/detailsHome.jsp?tid=214293 |
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