Strategic marketing cases for 21st century Asia
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| Format: | Book |
| Published: |
Singapore
Prentice Hall
2000
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| Online Access: | Click Here to View Status and Holdings. |
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Add Tag | Physical Description: | viii, 404 p. ill. 24 cm |
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| ISBN: | 0130276014 |
Cases in marketing maangement and strategy an Asia-Pacific Perspective