Applied consumer behaviour
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Main Author: | |
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Other Authors: | , |
Format: | Book |
Published: |
Harlow
Addison-Wesley
1996 (1999 printing)
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Online Access: | Click Here to View Status and Holdings. |
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LEADER | 00000n a2200000 a 4501 | ||
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001 | wils-214272 | ||
020 | # | # | |a 0201565013 |
090 | 0 | 0 | |a HF5415.32 |b .E93 1996 |
100 | 1 | # | |a Evans, Martin |q Martin J |
245 | 1 | 1 | |a Applied consumer behaviour |c Martin J. Evans, Luiz Moutinho, W. Fred Van Raaij |
260 | # | # | |a Harlow |b Addison-Wesley |c 1996 (1999 printing) |
300 | # | # | |a xix, 382 p. |b ill. |c 24 cm |
504 | # | # | |a Includes bibliographical references and index |
650 | # | 0 | |a Consumer behavior |
650 | # | 0 | |a Marketing research |
700 | 1 | # | |a Van Raaij, W. Fred |
700 | # | # | |a Moutinho, Luiz |
856 | 4 | 0 | |z Click Here to View Status and Holdings. |u https://opac.uitm.edu.my/opac/detailsPage/detailsHome.jsp?tid=214272 |
964 | # | # | |c BOK |d 01 |
040 | # | # | |a Shah Alam |
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