Applied consumer behaviour

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Bibliographic Details
Main Author: Evans, Martin Martin J
Other Authors: Van Raaij, W. Fred, Moutinho, Luiz
Format: Book
Published: Harlow Addison-Wesley 1996 (1999 printing)
Subjects:
Online Access:Click Here to View Status and Holdings.
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090 0 0 |a HF5415.32  |b .E93 1996 
100 1 # |a Evans, Martin  |q Martin J 
245 1 1 |a Applied consumer behaviour  |c Martin J. Evans, Luiz Moutinho, W. Fred Van Raaij 
260 # # |a Harlow  |b Addison-Wesley  |c 1996 (1999 printing) 
300 # # |a xix, 382 p.  |b ill.  |c 24 cm 
504 # # |a Includes bibliographical references and index 
650 # 0 |a Consumer behavior 
650 # 0 |a Marketing research 
700 1 # |a Van Raaij, W. Fred 
700 # # |a Moutinho, Luiz 
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