Applied consumer behaviour
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| Main Author: | |
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| Other Authors: | , |
| Format: | Book |
| Published: |
Harlow
Addison-Wesley
1996 (1999 printing)
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| Subjects: | |
| Online Access: | Click Here to View Status and Holdings. |
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Add Tag | Physical Description: | xix, 382 p. ill. 24 cm |
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| Bibliography: | Includes bibliographical references and index |
| ISBN: | 0201565013 |
Consumer behaviour