Service management and marketing a customer relationship management approach

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Bibliographic Details
Main Author:	Gronroos, Christian 1947-
Format:	Book
Published:	Chichester John Wiley & Sons 2000
Edition:	2nd ed
Subjects:	Customer services Service industries > Marketing
Online Access:	Click Here to View Status and Holdings.
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MARC


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020	#	#	\|a 0471720348
090	0	0	\|a HD9980.5 \|b .G776 2001
100	1	#	\|a Gronroos, Christian \|c 1947-
245	1	1	\|a Service management and marketing \|b a customer relationship management approach \|c Christian Cronroos
250	#	#	\|a 2nd ed
260	#	#	\|a Chichester \|b John Wiley & Sons \|c 2000
300	#	#	\|a x, 394 p. \|b ill. \|c 24 cm
504	#	#	\|a Includes bibliographical references and index
650	#	0	\|a Customer services
650	#	0	\|a Service industries \|x Marketing
856	4	0	\|z Click Here to View Status and Holdings. \|u https://opac.uitm.edu.my/opac/detailsPage/detailsHome.jsp?tid=214257
964	#	#	\|c BOK \|d 01
040	#	#	\|a Shah Alam
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