Service management and marketing a customer relationship management approach
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| Main Author: | |
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| Format: | Unknown |
| Published: |
Chichester
John Wiley & Sons
2000
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| Edition: | 2nd ed |
| Subjects: | |
| Online Access: | Click Here to View Status and Holdings. |
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Add Tag | Physical Description: | x, 394 p. ill. 24 cm |
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| Bibliography: | Includes bibliographical references and index |
| ISBN: | 0471720348 |
Service management and marketing customer management in service competition 
Service management & marketing managing the moments of truth in service competition