Media planning a practical guide

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Bibliographic Details
Main Author: Surmanek, Jim
Format: Unknown
Published: Illinois, USA NTC Business 1996
Edition:3rd ed.
Subjects:
Online Access:Click Here to View Status and Holdings.
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090 0 0 |a HF5826.5  |b .S86 1996 
100 1 # |a Surmanek, Jim 
245 1 1 |a Media planning  |b a practical guide  |c Jim Surmanek 
250 # # |a 3rd ed. 
260 # # |a Illinois, USA  |b NTC Business  |c 1996 
300 # # |a xii, 209 p.  |b ill.  |c 23 cm 
500 # # |a Includes index 
650 # 0 |a Advertising media planning  |z United States 
856 4 0 |z Click Here to View Status and Holdings.  |u https://opac.uitm.edu.my/opac/detailsPage/detailsHome.jsp?tid=214254 
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