Global marketing management
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| Main Author: | |
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| Format: | Unknown |
| Published: |
Upper Saddle River, NJ
Prentice-Hall
2002
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| Edition: | 7th ed |
| Series: | The Prentice Hall International series in marketing
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| Subjects: | |
| Online Access: | Click Here to View Status and Holdings. |
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Add Tag | Physical Description: | xxv, 617 p. ill. 27 cm |
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| Bibliography: | Includes bibliographical references and index |
| ISBN: | 0130615064 0130332712 |
Global marketing management