Cases in e-commerce

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Bibliographic Details
Main Author:	Rayport, Jeffrey F
Other Authors:	Jaworski, Bernard J
Format:	Book
Published:	Boston McGraw Hill/Irwin 2002
Subjects:	Electronic commerce > Case studies Internet marketing > Case studies Internet advertising > Case studies
Online Access:	Click Here to View Status and Holdings.
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090	0	0	\|a HF5548.32 \|b .R387 2002
100	1	#	\|a Rayport, Jeffrey F
245	1	0	\|a Cases in e-commerce \|c Jeffrey F. Rayport, Bernard J. Jaworski
260	#	#	\|a Boston \|b McGraw Hill/Irwin \|c 2002
300	#	#	\|a xix, 631 p. \|b ill. \|c 26 cm
500	#	#	\|a Includes index
650	#	0	\|a Electronic commerce \|x Case studies
650	#	0	\|a Internet marketing \|x Case studies
650	#	0	\|a Internet advertising \|x Case studies
700	1	#	\|a Jaworski, Bernard J
856	4	0	\|z Click Here to View Status and Holdings. \|u https://opac.uitm.edu.my/opac/detailsPage/detailsHome.jsp?tid=214167
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