Principles of Marketing AN ASIAN CASE BOOK
This casebook complements and accompanies Philip Kotler and Gary Armstrong's "Principles of Marketing" by providing 37 cases on Asian companies operating in Asia and/or outside Asia, as well as about non-Asian companies operating within Asia
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| Main Authors: | , , , , , , , |
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| Format: | Book |
| Language: | English |
| Published: |
Singapore
Prentice Hall
2000
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| Subjects: | |
| Online Access: | Click Here to View Status and Holdings. |
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| LEADER | 00000cam a2200000#i 4501 | ||
|---|---|---|---|
| 001 | wils-214159 | ||
| 005 | 2020615105932 | ||
| 008 | 230712t2000 SI ag# ##000 #beng#D | ||
| 020 | # | # | |a 013027092X |
| 020 | # | # | |a 9780130270924 |
| 020 | # | # | |q paperback |
| 040 | # | # | |a PNM |d UiTM |e rda |
| 041 | 0 | # | |a eng |
| 090 | 0 | 0 | |a HF5415.2.A785 |b P75 2000 |
| 245 | 1 | 0 | |a Principles of Marketing |b AN ASIAN CASE BOOK |c Swee Hoon Ang, Yanmin Gu, Geok Theng Lau, Siew Meng Leong, May Oo Lwin, Mohammad A. Razzaque, Prem N. Shamdasani, Saroja Subramanyan, Jochen Wirtz |
| 264 | # | 1 | |a Singapore |b Prentice Hall |c 2000 |
| 264 | # | 4 | |c ©2000 |
| 300 | # | # | |a viii, 217 pages |b illustrations |c 24 cm |
| 336 | # | # | |a text |2 rdacontent |
| 337 | # | # | |a unmediated |2 rdamedia |
| 338 | # | # | |a volume |2 rdacarrier |
| 504 | # | # | |a Includes bibliographical references |
| 520 | 3 | # | |a This casebook complements and accompanies Philip Kotler and Gary Armstrong's "Principles of Marketing" by providing 37 cases on Asian companies operating in Asia and/or outside Asia, as well as about non-Asian companies operating within Asia |
| 650 | # | 0 | |a Marketing |z Asia, Southeastern |
| 700 | 1 | # | |a Yanmin Gu |e author |
| 700 | 1 | # | |a Geok Theng Lau |e author |
| 700 | 1 | # | |a Siew Meng Leong |e author |
| 700 | 1 | # | |a May Oo Lwin |e author |
| 700 | 0 | # | |a Mohammed A. Razzaque |e author |
| 700 | 1 | # | |a Prem N. Shamdasani |e author |
| 700 | 1 | # | |a Saroja Subrahmanyan |e author |
| 700 | 1 | # | |a Jochen Wirtz |e author |
| 856 | 4 | 0 | |z Click Here to View Status and Holdings. |u https://opac.uitm.edu.my/opac/detailsPage/detailsHome.jsp?tid=214159 |
| 964 | # | # | |c BOK |d 01 |
Business Marketing An Asian Perspective