Principles of Marketing AN ASIAN CASE BOOK

Principles of Marketing AN ASIAN CASE BOOK

This casebook complements and accompanies Philip Kotler and Gary Armstrong's "Principles of Marketing" by providing 37 cases on Asian companies operating in Asia and/or outside Asia, as well as about non-Asian companies operating within Asia

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Bibliographic Details
Main Authors: Yanmin Gu (Author), Geok Theng Lau (Author), Siew Meng Leong (Author), May Oo Lwin (Author), Mohammed A. Razzaque (Author), Prem N. Shamdasani (Author), Saroja Subrahmanyan (Author), Jochen Wirtz (Author)
Format: Book
Language:English
Published: Singapore Prentice Hall 2000
Subjects:
Marketing > Asia, Southeastern
Online Access:Click Here to View Status and Holdings.
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Description
Summary:This casebook complements and accompanies Philip Kotler and Gary Armstrong's "Principles of Marketing" by providing 37 cases on Asian companies operating in Asia and/or outside Asia, as well as about non-Asian companies operating within Asia
Physical Description:viii, 217 pages illustrations 24 cm
Bibliography:Includes bibliographical references
ISBN:013027092X
9780130270924

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