International marketing

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Bibliographic Details
Main Author: Cateora, Philip R
Other Authors: Ghauri, Pervez N
Format: Unknown
Published: London McGraw Hill Pub. 1999
Subjects:
Online Access:Click Here to View Status and Holdings.
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020 # # |a 0256236542 
090 0 0 |a HF1009.5  |b .C35 1999 
100 1 # |a Cateora, Philip R 
245 1 1 |a International marketing  |c Philip R. Cateora and Pervez N. Ghauri 
260 # # |a London  |b McGraw Hill Pub.  |c 1999 
300 # # |a xxi, 607 p.  |b ill.  |c 24 cm 
500 # # |a Includes index 
650 # 0 |a International business enterprises 
650 # 0 |a Export marketing 
700 1 # |a Ghauri, Pervez N 
856 4 0 |z Click Here to View Status and Holdings.  |u https://opac.uitm.edu.my/opac/detailsPage/detailsHome.jsp?tid=214019 
964 # # |c BOK  |d 01 
040 # # |a Shah Alam 
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