Cyberbranding brand building in the digital economy
Saved in:
Main Author: | Breakenridge, Deirdre |
---|---|
Format: | Unknown |
Published: |
London
Financial Times
2001
|
Subjects: | |
Online Access: | Click Here to View Status and Holdings. |
Tags: |
Add Tag
No Tags, Be the first to tag this record!
|
Similar Items
-
The economics of the brand a marketing analysis
by: Watkins, Trevor
Published: (1986) -
Brand marketing building winning brand strategies that deliver value and customer satisfaction
by: Weilbacher, William M
Published: (1993) -
The Real power of brands making brands work for competitive advantage
by: Crainer, Stuart
Published: (1995) -
Creating Brand Cool Brand Distinction in the Online Marketplace
by: Abraham, Joan
Published: (2021) -
Hi-tech hi-touch branding creating brand power in the age of technology
by: Temporal, Paul
Published: (2001)