Cyberbranding brand building in the digital economy

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Bibliographic Details
Main Author:	Breakenridge, Deirdre
Format:	Book
Published:	London Financial Times 2001
Subjects:	Electronic commerce Brand choice
Online Access:	Click Here to View Status and Holdings.
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001	wils-214002
020	#	#	\|a 0130897108
090	0	0	\|a HF5415.3 \|b .B685 2001
100	1	#	\|a Breakenridge, Deirdre
245	1	1	\|a Cyberbranding \|b brand building in the digital economy \|c Deirdre Breakenridge
260	#	#	\|a London \|b Financial Times \|c 2001
300	#	#	\|a xiv, 352 p. \|b ill. \|c 23 cm
504	#	#	\|a Includes bibliographical references and index
650	#	0	\|a Electronic commerce
650	#	0	\|a Brand choice
856	4	0	\|z Click Here to View Status and Holdings. \|u https://opac.uitm.edu.my/opac/detailsPage/detailsHome.jsp?tid=214002
964	#	#	\|c BOK \|d 01
040	#	#	\|a Shah Alam