Consumer behaviour advances and applications in marketing
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| Main Author: | |
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| Format: | Book |
| Published: |
Harlow
Financial/Times
1997
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| Subjects: | |
| Online Access: | Click Here to View Status and Holdings. |
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Add Tag | Physical Description: | xxii, 356 p. ill. 24 cm |
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| Bibliography: | Includes bibliographical references and index |
| ISBN: | 0133593169 |
Consumer behaviour applications in marketing