Communication theories origins, methods and uses in the mass media
This comprehensive and readable text applies communication theories to the mass media with an abundance of current examples from journalism, broadcasting, advertising and public relations to make concepts clear to students. The new edition of Communication Theories addresses the ongoing changes in t...
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| Format: | Unknown |
| Language: | English |
| Published: |
New York
Longman
2001
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| Edition: | 5th ed |
| Subjects: | |
| Online Access: | Click Here to View Status and Holdings. |
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Communication theories origins, methods and uses in the mass media 
MASS COMMUNICATION THEORIES EXPLAINING ORIGINS, PROCESSES, AND EFFECTS