Communication theories origins, methods and uses in the mass media

Communication theories origins, methods and uses in the mass media

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This comprehensive and readable text applies communication theories to the mass media with an abundance of current examples from journalism, broadcasting, advertising and public relations to make concepts clear to students. The new edition of Communication Theories addresses the ongoing changes in t...

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Bibliographic Details
Main Author: Severin, Werner J (Author)
Other Authors: Tankard, James W
Format: Book
Language:English
Published: New York Longman 2001
Edition:5th ed
Subjects:
Mass media
Communication
Online Access:Click Here to View Status and Holdings.
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