Marketing management
Now in its third edition, Marketing Management continues to meet the needs of students taking courses at undergraduate, postgraduate and MBA levels. Fu;;y updated, the text retains the themes of the previous editions and builds on their success. It examines the concepts and pratical application of m...
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| Main Authors: | , |
|---|---|
| Format: | Book |
| Language: | English |
| Published: |
New York
McGraw-Hill
2001
©2001 |
| Edition: | 3rd ed |
| Subjects: | |
| Online Access: | Click Here to View Status and Holdings. |
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| 100 | 1 | # | |a Lancaster, Geoffrey |
| 245 | 1 | 0 | |a Marketing management |c Geoff Lancaster, Lester Massingham |
| 250 | # | # | |a 3rd ed |
| 260 | # | # | |a New York |b McGraw-Hill |c 2001 |
| 264 | # | 4 | |c ©2001 |
| 300 | # | # | |a xi, 542 pages |b illustration |c 25 cm |
| 336 | # | # | |a text |2 rdacontent |
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| 338 | # | # | |a volume |2 rdacarrier |
| 504 | # | # | |a Includes bibliographical references and index |
| 520 | # | # | |a Now in its third edition, Marketing Management continues to meet the needs of students taking courses at undergraduate, postgraduate and MBA levels. Fu;;y updated, the text retains the themes of the previous editions and builds on their success. It examines the concepts and pratical application of marketing at a strategic level, emphasising the process of managerial decision-making. |
| 650 | # | 0 | |a Marketing |x Management |
| 700 | 1 | # | |a Massingham, Lester |e author |
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Marketing management