Marketing management
Now in its third edition, Marketing Management continues to meet the needs of students taking courses at undergraduate, postgraduate and MBA levels. Fu;;y updated, the text retains the themes of the previous editions and builds on their success. It examines the concepts and pratical application of m...
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| Main Authors: | , |
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| Format: | Book |
| Language: | English |
| Published: |
New York
McGraw-Hill
2001
©2001 |
| Edition: | 3rd ed |
| Subjects: | |
| Online Access: | Click Here to View Status and Holdings. |
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Add Tag | Summary: | Now in its third edition, Marketing Management continues to meet the needs of students taking courses at undergraduate, postgraduate and MBA levels. Fu;;y updated, the text retains the themes of the previous editions and builds on their success. It examines the concepts and pratical application of marketing at a strategic level, emphasising the process of managerial decision-making. |
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| Physical Description: | xi, 542 pages illustration 25 cm |
| Bibliography: | Includes bibliographical references and index |
| ISBN: | 0077097521 |
Marketing management