Global marketing management

This work aims to help students become effective managers overseeing global marketing activities in an increasingly competitive environment. It emphasizes the multilateral nature of marketing; an approach which also presents marketing in a cross-functional approach to business operation

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Bibliographic Details
Main Authors:	Kotabe, Masaaki (Author), Helsen, Kristiaan (Author)
Format:	Book
Language:	English
Published:	New York John Wiley & Sons 2001
Edition:	2nd ed
Subjects:	International business enterprises > Management Export marketing > Management
Online Access:	Click Here to View Status and Holdings.
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