Global marketing management
This work aims to help students become effective managers overseeing global marketing activities in an increasingly competitive environment. It emphasizes the multilateral nature of marketing; an approach which also presents marketing in a cross-functional approach to business operation
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| Main Authors: | , |
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| Format: | Book |
| Language: | English |
| Published: |
New York
John Wiley & Sons
2001
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| Edition: | 2nd ed |
| Subjects: | |
| Online Access: | Click Here to View Status and Holdings. |
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Global marketing management