Global marketing management
This work aims to help students become effective managers overseeing global marketing activities in an increasingly competitive environment. It emphasizes the multilateral nature of marketing; an approach which also presents marketing in a cross-functional approach to business operation
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| Main Authors: | , |
|---|---|
| Format: | Book |
| Language: | English |
| Published: |
New York
John Wiley & Sons
2001
|
| Edition: | 2nd ed |
| Subjects: | |
| Online Access: | Click Here to View Status and Holdings. |
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| 090 | 0 | 0 | |a HF1416 |b .K68 2001 |
| 100 | 1 | # | |a Kotabe, Masaaki |e author |
| 245 | 1 | 0 | |a Global marketing management |c Masaaki Kotabe, Kristiaan Helsen |
| 250 | # | # | |a 2nd ed |
| 264 | # | 1 | |a New York |b John Wiley & Sons |c 2001 |
| 264 | # | 4 | |c ©2001 |
| 300 | # | # | |a xxiv, 739 pages |b illustrations (some colour), maps |c 26 cm |
| 336 | # | # | |a text |2 rdacontent |
| 337 | # | # | |a unmediated |2 rdamedia |
| 338 | # | # | |a volume |2 rdacarrier |
| 504 | # | # | |a Includes bibliographical references and index |
| 520 | # | # | |a This work aims to help students become effective managers overseeing global marketing activities in an increasingly competitive environment. It emphasizes the multilateral nature of marketing; an approach which also presents marketing in a cross-functional approach to business operation |
| 526 | 8 | # | |a MKT |b BM774 |5 BM |
| 526 | # | # | |a Global Marketing Management |b Master of Business Economics |5 Faculty of Business Management |
| 526 | # | # | |a MKT656 |b BM226 |5 BM |
| 526 | # | # | |a Global Marketing |b Bachelor of Business Administration International Business |5 Faculty of Business Management |
| 650 | # | 0 | |a International business enterprises |x Management |
| 650 | # | 0 | |a Export marketing |x Management |
| 700 | 1 | # | |a Helsen, Kristiaan |e author |
| 856 | 4 | 0 | |z Click Here to View Status and Holdings. |u https://opac.uitm.edu.my/opac/detailsPage/detailsHome.jsp?tid=213788 |
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Global marketing management 
Global marketing management