The brand marketing book creating, managing, and extending the value of your brand
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| Main Author: | |
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| Format: | Unknown |
| Published: |
Illinois
NTC Business Books
2000
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| Series: | American marketing association
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| Subjects: | |
| Online Access: | Click Here to View Status and Holdings. |
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Beyond branding how savvy marketers build brand equity to create products and open new markets
Brands and Branding Geographies
