Strategies for implementing integrated marketing communciations
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| Format: | Book |
| Published: |
Illinois
NTC Business Books
1997
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| Subjects: | |
| Online Access: | Click Here to View Status and Holdings. |
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Add Tag | Item Description: | Includes index |
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| Physical Description: | xi, 241 p. ill. 24 cm |
| ISBN: | 0844235830 |
Strategic integrated marketing communication theory and practice