Communicating globally an integrated marketing approach

Communicating globally an integrated marketing approach

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Bibliographic Details
Main Author: Schultz, Don E.
Other Authors: Kitchen, Philip J.
Format: Unknown
Published: Lincolnwood, Ill. NTC Business Books 2000
Subjects:
Export marketing
Export marketing > Management
Communication, International
Online Access:Click Here to View Status and Holdings.
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Description
Physical Description:280 p. ill. 23 cm
Bibliography:Includes bibliographical references and index
ISBN:0844225223

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