Creative strategy in direct marketing

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Bibliographic Details
Main Author: Jones, Susan K 1949-
Format: Book
Published: Illinois NTC Business Books 1998
Edition:2nd ed
Subjects:
Online Access:Click Here to View Status and Holdings.
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020 # # |a 084423172X 
090 0 0 |a HF5415.126  |b .J66 1998 
100 1 # |a Jones, Susan K  |c 1949- 
245 1 1 |a Creative strategy in direct marketing  |c Susan K. Jones 
250 # # |a 2nd ed 
260 # # |a Illinois  |b NTC Business Books  |c 1998 
300 # # |a x, 502 p.  |b ill.  |c 24 cm 
504 # # |a Includes bibliographical references and index 
650 # 0 |a Direct marketing 
856 4 0 |z Click Here to View Status and Holdings.  |u https://opac.uitm.edu.my/opac/detailsPage/detailsHome.jsp?tid=213676 
964 # # |c BOK  |d 01 
040 # # |a Shah Alam 
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