Future marketing targeting seniors, boomers, and generations X dan Y
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| Main Author: | |
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| Format: | Unknown |
| Published: |
Illinois
NTC Business Books
2001
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| Series: | American marketing association
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| Subjects: | |
| Online Access: | Click Here to View Status and Holdings. |
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Add Tag | Physical Description: | x, 244 p. ill. 23 cm |
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| Bibliography: | Includes bibliographical references and index |
| ISBN: | 0658001388 |
Handbook of market segmentation strategic targeting for business and technology firms 
MARKETING STRATEGY AND COMPETITIVE POSITIONING 
Marketing Strategy and Competitive Positioning