Advertising principles and practice
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| Main Author: | |
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| Other Authors: | , |
| Format: | Unknown |
| Published: |
New Jersey
Prentice-Hall
2000
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| Edition: | 5th ed. |
| Subjects: | |
| Online Access: | Click Here to View Status and Holdings. |
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Add Tag | Item Description: | Includes index |
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| Physical Description: | xvii, 562 p. ill. 27 cm |
| ISBN: | 0130872180 |
Advertising principles & practice