Marketing creating and keeping customers in an e-commerce world

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Bibliographic Details
Main Author: Zikmund, William G.
Other Authors: d'Amico, Michael
Format: Unknown
Published: Australia South-Western 2001
Edition:7th ed
Subjects:
Online Access:Click Here to View Status and Holdings.
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245 1 0 |a Marketing  |b creating and keeping customers in an e-commerce world  |c William G. Zikmund, Michael d'Amico 
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260 # # |a Australia  |b South-Western  |c 2001 
300 # # |a xxxiii, 689 p.  |b ill.  |c 28 cm 
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