Marketing creating and keeping customers in an e-commerce world
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Main Author: | |
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Other Authors: | |
Format: | Unknown |
Published: |
Australia
South-Western
2001
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Edition: | 7th ed |
Subjects: | |
Online Access: | Click Here to View Status and Holdings. |
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LEADER | 00000n a2200000 a 4501 | ||
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001 | wils-213535 | ||
020 | # | # | |a 9780324072693 |
020 | # | # | |a 0324072694 |
040 | # | # | |a ITMB |
090 | 0 | 0 | |a HF5415 |b .Z54 2001 |
100 | 1 | # | |a Zikmund, William G. |
245 | 1 | 0 | |a Marketing |b creating and keeping customers in an e-commerce world |c William G. Zikmund, Michael d'Amico |
250 | # | # | |a 7th ed |
260 | # | # | |a Australia |b South-Western |c 2001 |
300 | # | # | |a xxxiii, 689 p. |b ill. |c 28 cm |
504 | # | # | |a Includes bibliographical references and index |
650 | # | 0 | |a Marketing |
700 | 1 | # | |a d'Amico, Michael |
856 | 4 | 0 | |z Click Here to View Status and Holdings. |u https://opac.uitm.edu.my/opac/detailsPage/detailsHome.jsp?tid=213535 |
964 | # | # | |c BOK |d 01 |
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